Whois Privacy Protection, at times also referred to as WHOIS or Whois Privacy Protection, is a service that conceals the authentic contact info of domain name registrants on WHOIS sites. Without protection, the personal name, address and email account of any domain owner will be publicly accessible. Providing fake information during the domain registration process or altering the genuine information at a later time will simply not work, as doing such a thing may result in the domain name registrant losing their ownership of the domain. The policies approved by the Internet Corporation for Assigned Names and Numbers (ICANN), demand that the WHOIS information must be valid and accurate all the time. The Whois Privacy Protection service was launched by registrar companies as an answer to the increasing concerns for potential identity theft. If the service is activated, the domain name registrar’s contact info will appear instead of the domain name registrant’s upon a WHOIS lookup. Most domains support the Whois Privacy Protection service, although there are some country-code ones that do not.